With HQ by Rove, Dubai's Business Bay is creating the first hospitality-branded office project in the Middle East — a milestone in modern work culture that combines work, life and experience in a new way. Developed by Rove Hotels and the IRTH Group, the concept combines the comfort of a lifestyle hotel with the efficiency of first-class office space — right in the vibrant heart of the city, with views of Downtown Dubai and the Dubai Canal.

HQ by Rove offers fully furnished, modular offices for teams of all sizes — from start-ups to established companies. The design is based on smart technology, inspiring architecture and hotel-like services that promote productivity and wellbeing. Highlights include private outdoor courtyards, loft offices with double room heights as well as communal zones with meeting rooms, acoustic work pods, event spaces and a vertical café with barista service.

With over 120,000 sqft of lifestyle space, HQ by Rove offers much more than classic workspaces: a CRANK boutique gym, padel and basketball courts, wellness and zen areas, a food hall concept (“The Block”) with premium F&B brands and even treehouse cabins for creative meetings above the rooftops of Dubai. This creates a lively community in which work, inspiration and leisure effortlessly intertwine.

Located right on the Marasi Bay Marina, HQ by Rove combines urban flair with maximum accessibility. It is just minutes away from Downtown Dubai, the Dubai Design District and the main roads Sheikh Zayed Road and Al Khail Road. An exclusive access road also ensures seamless access and a smooth working day.

HQ by Rove stands for a new generation of working environments — flexible, sophisticated and future-oriented. A place for companies looking for more than just an office: space for growth, community and inspiration — in the heart of Business Bay, Dubai.